Product Details:
| Duration | 1 Week |
| Service Type | Explainer Videos |
| Service Mode | Online |
| Service Location | Pan India |
| Service Provider | Repunext |
Not all new products and services are easy for customers to comprehend right away. To make their introduction to the market smoother, explainer videos come into play. Let’s say you go to a store to buy a hair dryer. While you’re busy making a choice from the available variety, the salesperson tells you about a new spray they received from a supplier. When applied to damp hair, this product allows it to dry quickly without the need for a dryer. But because the product is unfamiliar, you go with a regular hair dryer.Now, imagine that before going to the store, you had seen a video about this new product. The video explained how it works, how to use it, and why it’s the best solution for travelers like you. If the video was convincing enough, you wouldn’t even go to the store for a regular dryer, and instead would order the new product. If an offering is new to the market, or it works in a complicated manner, customers might need to understand it better before purchasing it. At this point, explainer videos come both to the customers’ and marketers’ rescue. Within one or two minutes the potential customer learns exactly what the purpose of a product is, how it works, and whether he or she needs to buy it. Consider the following statistics: 82% of B2B businesses use explainer videos;96% of people learned about a product or service after watching an explainer video;73% of people say they bought a product after watching a video;94% of video marketers agree that videos have helped their customers better understand their products;83% of marketers find the explainer video on their homepage effective;64% of businesses say that videos directly result in increased sales.If these data have grabbed your interest, and you even considered using explainer videos, then this article is for you! Together, we will cover everything you need to know about explainer videos: what makes a good explainer video, the 6 main types of explainers, and how they can enhance your marketing strategy. So, what is an explainer video? An explainer video is a short video usually used for marketing or promotional purposes. The aim of explainer videos is to give an overview of the product or service the company offers and highlight its benefits in a visually appealing and memorable way. Explainer videos are often featured on product websites or landing pages and work wonders when it comes to communicating your brand’s message. In fact, 90% of online shoppers find videos useful for making decisions. Many companies also use them for more impact on social media platforms. There are two broad categories of explainer video: animated and filmed. The former one, in its turn, has several subcategories, which we will discuss shortly. Animated explainer video uses illustrated characters and backgrounds to explain a product or service to potential buyers. Animations are fun to watch, which is why most people don’t mind dedicating ?? minute or two to watch one when it comes across.Character AnimationAs you probably guessed, character animations feature a character placed in an animated environment. The character usually encounters a certain problem or need, which is then solved with a product or service. These videos are effective as they make the audience identify with the character. Your potential customers most probably had the same problem, and will probably relate to the character’s frustration.By the end of the animated video, the problem is solved and the character is happy. This will tempt the audience to buy the product to solve the problem in their own lives. Motion Graphics AnimationMotion graphics videos include interacting animated objects, dynamic text, and creative transitions.
